QR Code vs UTM Tracking
Both track marketing campaigns. But they work differently, measure different things, and are better for different use cases. Here's how to choose.
Quick Answer
- • Use QR tracking: When you need scan counts, location data, and real-time stats independent of your website
- • Use UTM parameters: When you want data in Google Analytics alongside all your other traffic sources
- • Best practice: Use both together for complete visibility
Side-by-Side Comparison
| Feature | QR Code Tracking | UTM Parameters |
|---|---|---|
| Scan/Click Count | ✓ Built-in | ✓ Via Google Analytics |
| Real-Time Data | ✓ Instant | ~ Delayed (24-48 hrs) |
| Location Tracking | ✓ City-level | ✓ Via GA |
| Device/OS Data | ✓ Yes | ✓ Via GA |
| Conversion Tracking | ✗ Scans only | ✓ Full funnel |
| Works Without Website Analytics | ✓ Yes | ✗ Requires GA |
| Editable After Printing | ✓ Dynamic QR | ✗ Fixed in URL |
How UTM Parameters Work
UTM parameters are tags added to the end of a URL that Google Analytics reads:
When someone visits this URL, Google Analytics logs the source, medium, and campaign. You see this data in your GA reports alongside all other traffic.
How QR Code Tracking Works
Dynamic QR codes point to a tracking server that logs the scan before redirecting:
The tracking happens at the redirect layer, independent of your website's analytics. You see scan data in the QR platform's dashboard.
When to Use Each
Use QR Tracking When:
- • You need real-time scan counts
- • You're linking to third-party sites (no GA access)
- • You want scan-specific location data
- • You might need to change the destination later
- • You want a simple dashboard without GA complexity
Use UTM Parameters When:
- • You need conversion tracking (purchases, signups)
- • You want QR data alongside all traffic sources
- • You're already using Google Analytics heavily
- • You need to compare QR to other channels
- • You want detailed user journey analysis
Best Practice: Use Both Together
Create a dynamic QR code that redirects to a URL with UTM parameters:
Now you get instant scan data from the QR platform AND full conversion tracking in Google Analytics. Best of both worlds.
Create Trackable QR Codes
Generate dynamic QR codes with built-in analytics. Add UTM parameters for complete tracking.
Generate QR Code