QR Code Campaign Tracking: Measure Every Marketing Channel
Track QR code performance across all your marketing campaigns. Compare channels, measure attribution, and optimize your strategy with comprehensive campaign analytics.
Campaign Tracking Capabilities
Track all marketing channels
Source tracking & credit
Side-by-side analysis
Per-campaign profitability
Campaign Types You Can Track
📰 Print Advertising
Track QR codes on magazines, newspapers, direct mail, brochures, and flyers. Compare publications and placements.
- • Magazine ads by publication
- • Direct mail campaigns
- • Newspaper insertions
- • Catalog promotions
🏙️ Outdoor Advertising
Monitor billboards, bus stops, transit ads, and signage. Identify high-performing locations and formats.
- • Billboard by location
- • Transit advertising
- • Street furniture ads
- • Point-of-sale displays
📦 Product Packaging
Track QR codes on product packaging, labels, and inserts. Understand post-purchase engagement.
- • Product SKU tracking
- • Batch/lot codes
- • Package insert campaigns
- • Warranty registrations
🎉 Event Marketing
Monitor conference booths, trade show materials, event signage, and promotional items.
- • Trade show booths
- • Conference badges
- • Promotional swag
- • Event programs
🏪 In-Store Marketing
Track shelf talkers, endcaps, window displays, and checkout materials across store locations.
- • Store by location
- • Display type comparison
- • Promotional materials
- • Loyalty program signups
💻 Digital Marketing
Monitor QR codes in digital ads, social media posts, email campaigns, and webinar slides.
- • Social media campaigns
- • Email newsletters
- • Webinar presentations
- • Video content
Campaign Organization & Management
📁 Campaign Folders
Organize QR codes into campaigns and sub-campaigns. Create hierarchies for complex marketing initiatives with multiple touchpoints.
🏷️ Custom Tags
Tag QR codes with custom labels like "holiday2024", "store-opening", or "product-launch" for flexible filtering and grouping.
🎨 Naming Conventions
Use systematic naming: "Campaign_Channel_Location_Date" for easy identification and automated reporting across teams.
👥 Team Collaboration
Share campaigns with team members, assign ownership, set permissions, and collaborate on analytics interpretation.
📅 Date Ranges
Set campaign start and end dates. Automatically archive completed campaigns and compare period performance.
💵 Budget Tracking
Assign budgets to campaigns and track cost-per-scan, cost-per-conversion, and ROI in real-time.
Campaign Comparison Features
Side-by-Side Metrics
Compare up to 10 campaigns simultaneously. See which channels drive the most scans, conversions, and revenue.
Performance Rankings
Automatically rank campaigns by any metric. Identify winners, underperformers, and opportunities for optimization.
- • Best performing campaigns
- • Highest ROI channels
- • Top converting locations
- • Most cost-effective sources
Attribution Modeling
Understand which campaigns deserve credit for conversions. Use first-touch, last-touch, or multi-touch attribution.
- • First-touch attribution
- • Last-touch attribution
- • Linear multi-touch
- • Time-decay models
Campaign Tracking Best Practices
Use Unique QR Codes Per Channel
Never use the same QR code across multiple channels. Create separate codes for accurate attribution and comparison.
Include UTM Parameters
Add UTM tags to destination URLs for integration with Google Analytics: utm_source, utm_medium, utm_campaign.
Set Clear Campaign Goals
Define success metrics before launching. Is it scans, conversions, revenue, or engagement? Track what matters.
Review Data Weekly
Don't wait until campaigns end. Check performance weekly to catch issues early and optimize mid-flight.
Campaign Reporting Options
Executive Summary
One-page overview of all campaigns with key metrics, top performers, and recommendations.
Channel Breakdown
Detailed analysis by marketing channel: print, outdoor, digital, events, in-store.
ROI Analysis
Financial performance report showing costs, revenue, and profitability per campaign.
Trend Reports
Month-over-month and year-over-year campaign performance trends and forecasts.
Competitive Analysis
Compare your campaign performance against industry benchmarks and standards.
Custom Dashboards
Build personalized dashboards with the metrics and visualizations that matter to you.
Track Your Marketing Campaigns
Compare channels, measure attribution, and optimize your multi-channel QR strategy.
Start Campaign Tracking