QR Code Size for Product Packaging & Labels
Product packaging is scanned up close, but lighting, glossy materials, and small labels can make QR codes fail. Use these guidelines to choose a safe QR code size for boxes, labels, bottles, and retail products.
Quick Answer: Recommended Packaging Sizes
- Small labels & bottles: 0.8–1.0 in (2–2.5 cm)
- Medium boxes: 1.0–1.2 in (2.5–3 cm)
- Standing packaging (coffee bags, pouches): 1.2–1.5 in (3–4 cm)
Even though customers scan product QR codes from close distances, packaging materials and lighting make reliability more challenging.
Packaging on Shelves? Use Distance-Based Sizing.
If customers will scan the product while it’s on a shelf (not in their hand), use the calculator to estimate the size based on distance.
Minimum QR Code Size CalculatorShelf scanning usually happens from 2–4 ft away. Use the distance rule: viewing distance ÷ 10.
Sizing Guidelines by Packaging Type
Small Labels & Bottles
0.8–1.0 in (2–2.5 cm) works for vitamins, supplements, small jars, and cosmetic bottles.
Avoid placing QR codes on curved surfaces without increasing size.
Medium Boxes
1.0–1.2 in (2.5–3 cm) is ideal for cereal boxes, electronics packaging, and retail cartons.
Ensure contrast between the QR code and printed background.
Standing Pouches & Bags
1.2–1.5 in (3–4 cm) for coffee bags, resealable pouches, and stand-up packaging.
QR codes on soft, flexible materials need extra size to remain readable.
Best QR Code Placement on Packaging
Flat Surfaces Only
Curved or folding surfaces distort the QR code and reduce readability. Use flat panels whenever possible.
Use Non-Glossy Material
Matte and soft-touch coatings scan better than glossy or reflective materials.
Add a Short CTA
“Scan for ingredients,” “Scan for instructions,” or “Scan for rewards” significantly boosts engagement.
Avoid Wrinkles & Seams
If the packaging bends, shifts, or compresses, the QR may deform—oversize it or move it to a stable area.
Common Packaging QR Code Mistakes
- • Printing too small (< 0.8 in).
- • Placing QR codes on curved bottles.
- • Using dark or low-contrast colors.
- • Reflective glossy surfaces.
- • Not testing printed prototypes.
- • Putting QR codes near folds or seams.
Create Packaging-Ready QR Codes
Generate sharp, print-ready QR codes for product packaging, bottles, labels, and boxes.
Generate a QR CodeRelated Print Guides
Use the distance-based calculator.
Compact sizing for hand-scanning.
Mailers and handout sizing.